work
CLIENT: WE ARE ENOUGH
social media management; graphic design; video editing; community management
After building TOMS and giving away over 100 million pairs of shoes, Blake Mycoskie struggled with the pain of being "not enough". Through his healing journey he discovered that he has always been enough, and so have you. 100% of profits from ENOUGH products are donated to organizations providing care, tools and community to those who need it most.
I designed and executed content across all social channels: videos, static imagery, carousels in addition to managing the brand's Instagram and TikTok. I conducted on the street interviews, oversaw influencer activations and outreach on social.
mental health awareness
month campaign
gamer gift guide
holiday giveaway
educational carousel
branded content
aviator nation launch
instagram brand awareness campaign
600,000+ views | 32,000+ interactions
1,200+ shares| 1,300+ saves
Los Angeles–based Pixio Gaming creates design-forward tech that blends performance with personal expression. I wrote scripts, designed sets, and supported in-house production for their TikTok holiday campaign, contributed voice over work, and oversaw community management to ensure consistent, on-brand engagement.
social media strategy; social media management; social media copy writing;
CLIENT: PIXIO GAMING
community management; video production; set design; voice over
copy writing + community management
tiktok holiday campaign videos
tiktok holiday campaign
1M+ views | 1M+ reach
2,076 likes | 600+ website clicks
CLIENT: MOMMY’S BLISS
social media strategy; social media management; campaign planning + execution; content strategy;
community management; cross-functional collaboration; performance analysis + reporting
Female founded Mommy’s Bliss has been growing their collection of health and wellness products for mom and baby for twenty-five years. In collaboration with the design team, creating the Mother’s Day + Lactation Campaign was heartfelt as we looked to moms within the company to share their stories of motherhood and their feeding journeys. Sharing such sentimental moments resonated well with their online community.
mother’s day + lactation campaign engagement rate
instagram: 16.6% | facebook: 36.2%
CLIENT: MUNCHKIN INC.
social media strategy; global social media management; content strategy & development;
brand voice + tone development; community management; cross-functional collaboration
While overseeing their global social media strategy, I ensured content emphasized parental humor, the devout following many of their products have and highlighted their many philanthropic efforts. For their collective 1.4 million followers, I developed relatable, humorous content for Millennial parents that achieved an average
Instagram engagement rate of 11.8%
CLIENT: CRICKET COMPANY, LLC.
product photography; social media photography; paid ads photography;
photo editing + retouching; graphic design; branded creative asset development; retail +
marketplace creative (amazon a+ content, banners, email graphics)
Cricket Company has been a leading manufacturer of professional hair tools for hairstylists, barbers and beauty enthusiasts for over forty years. I have developed branded creative assets including paid social ads, organic social content, email graphics, Amazon A+ Content and banners for their own purposes and retail partners such as Ulta Beauty, CosmoProf, and Costco.
social posts
product photography
+ retouching